Category Archives: Dealer Engage 360

The Benefits of Personalization in the Automotive Industry

Communication has changed the world of marketing. As communication technologies grow, as do the expectations of your audience. People today expect personalized communications that are tailored to their interests and preferences. This is especially true in the automotive industry where personalization is incredibly beneficial to you and to your individual clients and leads. Knowing everything

Read More

Online Dealership Marketing Tips and Tricks

Online marketing is an important aspect of marketing strategies across all industries. Automotive dealerships are no exception. In fact, online marketing is useful for automotive customers with 46 percent saying that automotive marketing on websites is “very helpful.” Only 29 percent said the same thing about newspaper marketing. In order to improve your dealership marketing

Read More

Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: What is a Connected Car, Really? (Part 2)

By Jay Giraud, CEO, Mojio This post is the second in a four-part series, you can view the first post, where I discuss expectations, reality and the convergence of cars and computers at this link. Check back next week for our next post! What is a Connected Car, Really? For many people, cars are our

Read More

Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: Expectations vs. Reality (Part 1)

By Jay Giraud, CEO, Mojio This post is the first in a four-part series, check back next week for our next post! Let’s Start by Talking About Expectations We’ve all grown up watching car commercials boasting about everything from more horsepower to higher gas mileage, and a better sound system to deeper discounts. There was certainly a time

Read More

5 Questions to Help You Decide if You Need Automated Marketing

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and

Read More

What Key Features Should Your Dealership Look for in a Marketing Automation Solution?

Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for your dealership’s communication. You need to seek out solutions with a few specific features. Take advantage of limited

Read More

Dealer Engage – Customer Flow Communication

In the automotive industry you want to drive sales without spending all of your budget on marketing. So how can you expand your electronic reach without increasing costs? When you send out personalized messages about promotions, models potential customers are interested in or maintenance reminders you’ll be able to engage your customers and increase sales

Read More