Being bombarded with emails especially if they are of the unwanted kind can not only be a nuisance but can also be quite annoying especially if time is wasted deleting them. This unnecessary waste of resources should not be evident in the email exercise of the individual campaign as it would eventually affect its relevance.
Category Archives: Management
There are hundreds of software available in the market that specializes in email marketing. Choosing the right one may prove to be difficult, whether you are new to this kind of marketing or already an expert. But before you choose the right software for your business, you have to first decide if you are willing
Does your company have an email policy? Did you even know there was such a thing? Well, there is, and if your dealership doesn’t have one you are not only risking the professional image of your firm, but also risking potential liability issues that may arise from the misuse of your company email system. Having a
Recently I had the opportunity to do an interview with some great folks – Jim Dykstra and Joe Webb, hosted by vinadvisor to discuss how technology has changed the car buying process. As customer expectations grow, the bar keeps getting set higher for the dealership! With constant turnover with the sales team – customers enter
We’ll often recommend that service departments increase their numbers of technicians. We’ll share our formulas and research information to support our conclusions, but it usually takes one more step to convince a dealer that they should hire additional staff. What’s the step? Pick-up the phone and try to make a reservation. Imagine the shock of
Lesson 1 – Benefits of Setting Appointments Higher rates of close If your current process begins with a greeting on the lot (an “up”) statistics suggest you’re working harder than you should be. That’s because appointments close at a rate of 35% compared to 18% for traditional shoppers. That means you’ll make more money with