Email marketing is a marketing method that makes use of emails. Commercial goals in this case are realized by sending out emails to anyone and everyone who might be relative to the success of the business. Email marketing has well defined objectives including obtaining a beautiful relationship with an enterprise’s previous or current customers, establishing familiarity among prospective clients, and just advertising the offered product or service of a particular website.
There are three main classifications of email marketing. The first one is a direct email. In a direct email, advertising is done by writing a promotional piece and sending it out to everyone. This is very similar to what businesses do to a regular postal mailbox only it is sent out electronically. The second type of email marketing is retention email. Unlike direct advertising on the first type, retention email make use of newsletters or journals that documents what’s new, what’s hot and some tips with the goal of possibly making that individual who reads the email interested. In retention emails, the demographics of the receivers play an important role. The sender need to make sure that the information on the newsletter is applicable to the person who will actually receive it. On the third type, you get to do advertising by using another business’s effort. Instead of producing the newsletter yourself, you can pay someone to just put an advertisement of your company in the newsletter it sends out to its patrons. In this case, you can easily find newsletter makers who are in the business of freeing up a space for interested advertisers to come in.
The cost of email marketing depends on how creative you are in finding the resources that will help you realize your established goals. There are software programs to purchase, advertising spaces to pay for, and in some cases, manpower to provide salary for. All the amounts you will spend for all those can be adjusted according to your skill, knowledge, and resources.
But no matter how much you will be required to expend on email marketing, one thing is for sure and that is, you will spend a little lower than you actually should when marketing your online business in another manner. Email marketing is very cost effective. It is friendly to online businesses that are just starting including those that are working on a minute budget.
Then again, marketing through emails can be quite tricky. You need to be absolute, therefore, of your goals and of the things you need to do to enjoy the advantages of email marketing. You must know exactly where to come for resources that will lead you to the cost efficient way of promoting your website or online business.
Email marketing as a communication method for businesses to reach their audience is one of the most effective, most inexpensive, and most creative way. It offers many advantages, which lead the marketing people to look through this alternative.
Indeed, marketing communications as a way of promoting a business is at its best when done electronically nowadays. Not many people have the time to open a letter from the mailbox and actually ponder on it. When it is delivered on the electronic mailbox, however, it becomes more convenient for anyone to take a peek and see anything that would interest them. Otherwise, the mail will end up at the trash. Trashed or not, what is important is that the material you worked so hard for gets a better chance of being viewed as opposed to when you print it on ink and paper. Getting that chance equates to the opportunity of increased sales and traffic, which means your business gets more promising with email marketing.
In the commercial world, email marketing sounds supreme. That is because it has been remarkable in providing support to every kind of business there is with a good percentage of returns. Hitting the target is no problem with this marketing method because you can use a mailing list of specific demographics as your respondents here. You are wasting no money to reach your preferred audience if you obtain a mailing list of your potential customers.
If done the proper way, email marketing can give you back the amount of your investment. And it is not so hard keeping track of how your business is doing with this tactic. There are available resources that will help you get feedback instantly and in an accurate manner. Email generated advertisements are worked through mechanisms to show off whatever kind of responses the email recipients have displayed. You can easily measure how well email marketing is doing to make your business grow.
Email marketing is also inexpensive compared to other methods in a lot of ways. For one, the cost of embracing the tactic is not that much as mentioned earlier. Email marketing requires a little less amount than other marketing strategies available. All that you need to spend for is the software to get through email directories, a creative and skillful individual to produce the newsletter or advertisement, and the costing for sending out the emails. Unlike other strategies, email marketing also slices a good amount off generating repeat customers. Sometimes you just need to maintain your popularity to keep the customers coming and coming back for more. That’s what email marketing can do at a very low price. It can help maintain your customer’s familiarity by keeping them updated of anything and everything that occur within the company without having to spend anew.
At this point in time when Mother Nature is clearly showing off signs that it can no longer contain the drastic workings of man, it also helps a lot that email marketing promotes the go green campaign. Email marketing does not make use of ink and paper. It saves up on mankind’s everyday trash that ails Mother Earth further. Interested people look at newsletters and mailed advertisements as trash. As such, they are basically translated as unwelcome additions to the garbage that the environment has to deal with everyday. In case of email marketing, interested individuals can trash the newsletter or mailed advertisement and still not make any offense to the environment.
Email marketing also poses a potent advantage against other website marketing techniques. As opposed to direct advertising done through websites, advertisers enjoy a better chance of getting views through email marketing. That’s because they do not have to go to a specific website to see your message. They just have to go through the email messages they have received. Typically, a person opens his email several times each day either to send or check on new messages. That frequency is also relative to the chances of your promotional copy to be viewed.
The period of time for email marketing to reach through a specific audience is also notable. Imagine, it takes just a couple of seconds or minutes for an email message to reach the addressee? That means that you need not wait far longer to get your message across. The return or feedback also comes under that particular condition. You do not have to wait that long for your message to reach your audience in the same manner that you do not have to spend a long time waiting for the response to come in. Everything in this electronic age can come instant, affordable, and accurate.
Especially if the email is consented by the user themselves, email marketing works better than any other marketing efforts that you may stumble upon. It is very affordable, very efficient in delivering the message, and very prompt in showing off results. It takes effort, yes. It requires money, yes. All that you need to spend to realize the objectives of email marketing
The Downsides of Email Marketing
It is true that email marketing is an amazing marketing method that businesses of all kinds can benefit from. Then again, it cannot be all good. Email marketing has its drawbacks, too.
The major disadvantage of using email marketing concerns the SPAM issue. Spam is unsolicited bulk email that is punishable by Internet laws. The abuse that some web administrators do over the power of interconnectivity has a lot to do with how well email marketing performs. Some people just don’t know how to separate legitimate email marketing from spam.
In some of the cases, legitimate email marketing gets trashed for impressions that it could be spam or just falling at the bulk folder altogether. In that sense, email marketing has lesser chances of getting viewed and the message it contains barely reaches the audience. It does not help that email services such as Yahoo Mail, Gmail, Hotmail, and the others show messages in totally different ways. It adds to the confusion. According to reports, a little over 50% of email marketing is delivered to the inbox of specific recipients, another 20% gets rejected, and some 8% ends up at the bulk folder.
More than that, there is the issue of legality that might concern anyone who plans to do email marketing in the future. You see, you cannot just set out emails to everyone on your mailing list. You have to be sure that you are permitted by the receiver to do so. Legitimate email marketing is all about sending out email promotions to people who have ticked the box that says “I want to subscribe to your newsletter” or “I want to get updates on new releases”. Otherwise, you might just be sending out spam, which you will pay dearly for. Spammers are duly punished by applicable laws depending on the country from where you are operating. To keep yourself safe from being tagged as a spammer, you must be sure that you are only dealing with consented recipients. It is important that all those people in your mailing list agrees that they receive email updates from your company, otherwise, you will get yourself endangered for commercial mishaps, which is not good all around.