The internet was created for the purpose of information sharing. It is a free space for anyone to put up their ideas and share what they have. Over the years, the ability to interact with almost anyone in the world through a computer has developed a new type of business.
The online business generally calls for a website and a way to earn money. It can be through advertising or selling products or services on the internet. The great thing about this is that online stores are not limited by location since anyone with internet access can get to the online store. This is very appealing to a lot of businessmen and now, there are thousands of online stores and websites aiming to make money through the internet.
With more online businesses, it becomes more and more difficult to get visitors to one’s website. This is where Search Engine Optimization comes in.
Search Engine Optimization or SEO is the process of increasing a particular website’s traffic through the manipulation of search engines like Google, Yahoo and Bing. The goal here is to increase the search engine ranking of the target website on a particular keyword. So for example, if the target website is an online store selling motorcycle parts, then the goal of SEO is to get the site to the number one spot whenever someone searches for the term “motorcycle parts for sale” on Google or any other search engine.
Today, it’s almost impossible to make good money on the internet without proper SEO. It is essential to the success of any website. Basically, this is the first and most powerful tool that anyone can use when it comes to internet marketing. Proper Search Engine Optimization can lead to great profits, and better business. Now the question is how do you do SEO? First off, there are basic rules that you have to take apply when doing SEO and let me share all of them with you.
With the amount of people doing SEO, there are tactics that each one of them would use. This is how you build up the website to the level of your competitors. Later, you will use specialized or advanced SEO tactics in order to gain higher ground and beat out your competitor.
One of the latest things to hit the internet is Blogging. This allows anyone to have their own little space on the internet and post their ideas, feelings, and basically anything they want. You don’t need to understand any coding to create and maintain a blog. All you need is your ideas and thoughts to post.
Now, you can choose to either keep the blog private or broadcast it all over the internet. If you choose the latter, people can come in, read your posts and even comment on it. That last part is what you can use to spread your links even more.
Blog Posting is basically done by visiting various blogs. Choose a post, read it a bit and put in a comment. Inside the comment, you can place a link to the target website. It’s that simple. Well, the idea is simple but the execution may not be that simple.
Unlike in Article Submission, Forum Posting and Directory Submission, there are no written guidelines when it comes to the approval of your comment and thus your link. You have no guide to ensure your link to be posted. This is because each blog is run differently depending on the owner. Some owners meticulously check each comment and only approve those with sense and substance. Others simply approve all comments. There are those who don’t approve comments at all. Then you have blog owners who will approve your comment but remove the link before publishing it.
Success rate in Blog Posting can be low but the quality of each link posted is good. This is why SEO specialists still do it.