Tag Archives: Automation

The Benefits of Personalization in the Automotive Industry

Communication has changed the world of marketing. As communication technologies grow, as do the expectations of your audience. People today expect personalized communications that are tailored to their interests and preferences. This is especially true in the automotive industry where personalization is incredibly beneficial to you and to your individual clients and leads. Knowing everything

Read More

Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: Why the Connected Car Needs an Open Platform (Part 3)

By Jay Giraud, CEO, Mojio This post is the third in a four-part series, the first and second parts can be viewed at the respective links. Check back next week for our next post! Why an open platform: 8 million use cases The problem with the automaker’s attempts to address the demand for in-car connectivity

Read More

Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: What is a Connected Car, Really? (Part 2)

By Jay Giraud, CEO, Mojio This post is the second in a four-part series, you can view the first post, where I discuss expectations, reality and the convergence of cars and computers at this link. Check back next week for our next post! What is a Connected Car, Really? For many people, cars are our

Read More

What Key Features Should Your Dealership Look for in a Marketing Automation Solution?

Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for your dealership’s communication. You need to seek out solutions with a few specific features. Take advantage of limited

Read More

Dealer Engage – Customer Flow Communication

In the automotive industry you want to drive sales without spending all of your budget on marketing. So how can you expand your electronic reach without increasing costs? When you send out personalized messages about promotions, models potential customers are interested in or maintenance reminders you’ll be able to engage your customers and increase sales

Read More

Get Your Dealership Sales and Marketing Teams Working Together

Sales and marketing are both as essential to the dealership. Your marketing team helps bring in qualified leads and your sales team closes as many of these leads as possible. Everyone is working toward the same goal, but the communication process may often complicated between sales and marketing. Marketing automation connects sales and marketing teams

Read More

Text Messaging: The New Way to Connect with Automotive Customers

Did you know that while many emails go unopened and unnoticed, the majority of text messages are opened within just five minutes of being received? That means that text messaging, also known as SMS, is a highly effective and immediate way to communicate with your customers. An automated text message solution makes it easy and

Read More