Tag Archives: Communication

Three Types of Email Marketing

Email marketing is classified under three forms. Those three forms all have a printed counterpart. Each is cut out to serve the basic objectives of a company. Each is laid out to deliver the results the advertiser so wanted. Choosing among the three forms of email marketing depends on the resources and the capabilities of

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The Benefits of Personalization in the Automotive Industry

Communication has changed the world of marketing. As communication technologies grow, as do the expectations of your audience. People today expect personalized communications that are tailored to their interests and preferences. This is especially true in the automotive industry where personalization is incredibly beneficial to you and to your individual clients and leads. Knowing everything

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Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: Why the Connected Car Needs an Open Platform (Part 3)

By Jay Giraud, CEO, Mojio This post is the third in a four-part series, the first and second parts can be viewed at the respective links. Check back next week for our next post! Why an open platform: 8 million use cases The problem with the automaker’s attempts to address the demand for in-car connectivity

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Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: What is a Connected Car, Really? (Part 2)

By Jay Giraud, CEO, Mojio This post is the second in a four-part series, you can view the first post, where I discuss expectations, reality and the convergence of cars and computers at this link. Check back next week for our next post! What is a Connected Car, Really? For many people, cars are our

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5 Questions to Help You Decide if You Need Automated Marketing

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and

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Autosoft, Inc. Certifies Dealer Engage CRM and Marketing Solutions Integration with FLEX DMS

Integration helps automotive retailers reach more customers and increase revenue with highly targeted marketing campaigns WEST MIDDLESEX, PA – February 3, 2015: Autosoft, Inc., a leading national dealer management systems (DMS) provider, announced that Dealer Engage has completed the certification process for integration with the FLEX DMS as part of Autosoft’s FLEX Connect program. Dealer

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