Tag Archives: Manufacturer

Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: Expectations vs. Reality (Part 1)

By Jay Giraud, CEO, Mojio This post is the first in a four-part series, check back next week for our next post! Let’s Start by Talking About Expectations We’ve all grown up watching car commercials boasting about everything from more horsepower to higher gas mileage, and a better sound system to deeper discounts. There was certainly a time

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