Why is Social Media Important in the Automotive Industry?

You’re busy running a car dealership: scheduling maintenance appointments, selling cars, and making sure your customers are completely satisfied takes most of your time. Social media is a far away thought; it doesn’t seem very important. After all, clients keep coming in so why should you bother?

Social MediaThe internet is a large audience. And, 74 percent of all internet users are on social media. So, if you are not engaging with social media you are missing out on all of these potential customers.

Although it may seem like a lot of work, there are some simple ways to use social media easily and effectively. If you are able to add social media to your marketing strategy you will see an increase in new customers and you will boost current customer engagement.

1) Post industry-specific tips and tricks

By giving this type of valuable information to your customers you will see a boost in brand loyalty and customer engagement because consumers will now see you as an industry expert.

2) Have social media exclusive deals

Everyone like to feel like they scored a deal. You can cash in on this feeling by offering a social media exclusive deal. Provide your followers with promotional codes for maintenance or merchandise and you will see an increase in sales and an increase in engagement on your social media profile.

If social media still sounds like too much work to include in addition to the daily running of your dealership, fear not. There are social media automation tools that will make maintaining your social media presence easy and simple.

Social media automation tools allow you to write your posts in advance and schedule them to post over a span of time. This means you can post on social media automatically. Your social media presence will be strong and engaging without too much work on your end. This means you can focus on the day-to-day operation of your dealership and still reap the benefits of social media.