Those of you who’ve been in the business for awhile will be familiar with the 3 “C’s” of delivery: See the keys See the car… and See you later! This approach is fine if you and your dealership are only interested in a one-time sale, and no referral business. Because a customer who has just
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An evidence manual is a binder that consists of articles, newspaper clips and web links that can help you address customer concerns. There are literally hundreds of books, magazines, and websites designed to help customers to buy car. And customers believe they need an independent or third party resource providing them with support to help
According to research, consumers make purchase decisions based on the relationship between the price of the product or service they are considering and how valuable they believe it to be. Negotiating is a tool that is used to create the proper relationship between price and value. But if you must negotiate to make a deal,
Most dealers founded their business on the basis of customer service and satisfaction. Very few dealers became successful enough to become owner operators by swindling all their customers. Many of these dealers have great stories behind their success and those stories need to be told. Whether your dealership has been around a long time or
Being successful in sales doesn’t necessarily mean you’ll be a successful manager or leader. That’s because you are now expected to transfer your past success to others who may or may not have the skills, knowledge or desire that you have. Additionally, you have the added responsibilities of managing inventory, schedules or shop loads, which
As we all know accidents happen and cars need to repaired – which is recorded by insurance companies, police reports and more data sources. When presenting these to used car customers – at what point in the process do you present these? What is the biggest total repair you have presented and had a customer purchase?
Online marketing is an important aspect of marketing strategies across all industries. Automotive dealerships are no exception. In fact, online marketing is useful for automotive customers with 46 percent saying that automotive marketing on websites is “very helpful.” Only 29 percent said the same thing about newspaper marketing. In order to improve your dealership marketing
The internet is continually growing and becoming more and more popular as a communication tool. This is especially true in the case of social media. Currently, over 74 percent of all internet users use social media websites. What does this mean for your dealership? Businesses are starting to take advantage of social media to promote
Most businesses use a newsletter as their main form of communication with clients and contacts. Email newsletters like these allow companies to distribute information quickly, effectively, and without a lot of effort. Email newsletters within the automotive industry have average open rates between 5.3 and 8.4 percent. Compared to other industries, automotive has the lowest average open rate.
By Narayan Sainaney, CTO Mojio There’s been a great deal of interest in the Internet of Things (IoT) and, in particular, connected cars. Of course, as more and more things become connected to the Internet, people worry about security. With all the recent buzz around the connected car, security experts have demonstrated the potential risks