Category Archives: Targeted Email

CarProof – CarFax Process

As we all know accidents happen and cars need to repaired – which is recorded by insurance companies, police reports and more data sources. When presenting these to used car customers – at what point in the process do you present these? What is the biggest total repair you have presented and had a customer purchase?

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Online Dealership Marketing Tips and Tricks

Online marketing is an important aspect of marketing strategies across all industries. Automotive dealerships are no exception. In fact, online marketing is useful for automotive customers with 46 percent saying that automotive marketing on websites is “very helpful.” Only 29 percent said the same thing about newspaper marketing. In order to improve your dealership marketing

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Make the Most of your Automotive Newsletter

Most businesses use a newsletter as their main form of communication with clients and contacts. Email newsletters like these allow companies to distribute information quickly, effectively, and without a lot of effort. Email newsletters within the automotive industry have average open rates between 5.3 and 8.4 percent. Compared to other industries, automotive has the lowest average open rate.

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A Word on Hacking the Connected Car

By Narayan Sainaney, CTO Mojio There’s been a great deal of interest in the Internet of Things (IoT) and, in particular, connected cars. Of course, as more and more things become connected to the Internet, people worry about security. With all the recent buzz around the connected car, security experts have demonstrated the potential risks

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