You can enjoy success by learning how to mix online advertising with Facebook ads and content marketing. You can measure the effectiveness of your Facebook ads using Google Analytics and number of other tools. If you properly place your ads, viewers will not find them as annoying. Targeted ads will enjoy a much higher click through and conversion rate
Follow this step by step guide to setting up your Facebook ads
Choose your offer and set up your landing page on your website
Before you ever start to run Facebook ads you need to develop a landing page that promotes what you are offering. Your landing page is where both what you are offering and your hook can be found. The visitor clicks the ad and the landing page says “hey glad you came – this is what we are offering you.”
- Here is how to set up your landing page:
- Set up the page on your website and provide it with an identifiable sub-directory URL (yoursite.com/contentname)
- If at all possible remove site navigation. Having no site navigation is proven to increase your conversion rate because your visitor stays focused on what it is you are offering.
- Your copy needs to be clear and concise with a strong call to action.
- Use the language your customer speaks. Detail the benefits using bullet list.
- Use the same picture on your landing page and Facebook ad to create familiarity.
Decide Your Budget
We’d be amiss if we didn’t mention that any type of ad campaign including Facebook ads comes with a risk, so if you should only partake if you feel the risk can justify the return. Of course, we should also mention that in order to maximize your ROI you need to take some risk. You can run an ad campaign of $50 a day or $500 a day – it’s
entirely up to you to determine what you will spend on your Facebook ad campaigns. You can experiment starting with a small amount of money. It works by shutting off your ads once you reach your daily budget.
Setting Up Your Facebook Ad
Once you have decided on your budget, you will need to complete the following information:
Destination: Your external URL
URL: Paste your tracking link
Title: The most important part of your Facebook ad. Give it the appropriate attention.
Body: Make sure you use audience’s language in your Facebook ad. “Find out how,” or “Click here to do
this,” are a couple of lines that work well in the majority of cases, but you need to determine what will
make your targeted audience respond in the way you want.
Picture: They say a picture is worth a thousand words, and that’s so true. Your Facebook ad gives you only
enough space for a call to action headline and a two-line description. Make sure your picture says it all.
Target Your Ad
Facebook lets you target users’ likes and interests. Your can have your ad reach an area as large as the number of people living within a specific radius of your business. This could be in the millions, or it could be as low a few thousand. Such is the case when looking to reach those between the ages of 18-19 who like white chocolate chip cookies, and live within 5 miles of your business. You can also change your target settings on the fly. So, if you aren’t experiencing the click through you hoped to see, you can quickly change your settings to improve your target audience.
Check and Adjust
While you need to check and adjust as needed you don’t want to become obsessed with checking the analytics. Be patient.