Communication has changed the world of marketing. As communication technologies grow, as do the expectations of your audience. People today expect personalized communications that are tailored to their interests and preferences. This is especially true in the automotive industry where personalization is incredibly beneficial to you and to your individual clients and leads. Knowing everything
The internet is continually growing and becoming more and more popular as a communication tool. This is especially true in the case of social media. Currently, over 74 percent of all internet users use social media websites. What does this mean for your dealership? Businesses are starting to take advantage of social media to promote
Chances are that in today’s digital age you have a website and an online presence to aid in your automotive marketing strategy. But are you making the most of it? Read on to learn the tips and tricks of optimizing your online presence and maximizing the benefits. Get more out of your website So you
By Jay Giraud, CEO, Mojio This post is the third in a four-part series, the first and second parts can be viewed at the respective links. Check back next week for our next post! Why an open platform: 8 million use cases The problem with the automaker’s attempts to address the demand for in-car connectivity
By Jay Giraud, CEO, Mojio This post is the second in a four-part series, you can view the first post, where I discuss expectations, reality and the convergence of cars and computers at this link. Check back next week for our next post! What is a Connected Car, Really? For many people, cars are our
As a dealership, you’ve probably heard of marketing automation. I am going to bet though, that 90 percent of you have no clue what the term means. But don’t blame you — ‘marketing automation’ is a mouthful to say, and there probably should be a better way to describe the concept from an automotive industry
Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for your dealership’s communication. You need to seek out solutions with a few specific features. Take advantage of limited
In the automotive industry you want to drive sales without spending all of your budget on marketing. So how can you expand your electronic reach without increasing costs? When you send out personalized messages about promotions, models potential customers are interested in or maintenance reminders you’ll be able to engage your customers and increase sales
Sales and marketing are both as essential to the dealership. Your marketing team helps bring in qualified leads and your sales team closes as many of these leads as possible. Everyone is working toward the same goal, but the communication process may often complicated between sales and marketing. Marketing automation connects sales and marketing teams
Did you know that while many emails go unopened and unnoticed, the majority of text messages are opened within just five minutes of being received? That means that text messaging, also known as SMS, is a highly effective and immediate way to communicate with your customers. An automated text message solution makes it easy and