Tag Archives: Customer

The Benefits of Personalization in the Automotive Industry

Communication has changed the world of marketing. As communication technologies grow, as do the expectations of your audience. People today expect personalized communications that are tailored to their interests and preferences. This is especially true in the automotive industry where personalization is incredibly beneficial to you and to your individual clients and leads. Knowing everything

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Business by Appointment

Lesson 1 – Benefits of Setting Appointments Higher rates of close If your current process begins with a greeting on the lot (an “up”) statistics suggest you’re working harder than you should be. That’s because appointments close at a rate of 35% compared to 18% for traditional shoppers. That means you’ll make more money with

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