Tag Archives: Customer

Put Yourself In the Customer’s Shoes

We’ll often recommend that service departments increase their numbers of technicians. We’ll share our formulas and research information to support our conclusions, but it usually takes one more step to convince a dealer that they should hire additional staff. What’s the step? Pick-up the phone and try to make a reservation. Imagine the shock of

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Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: Why the Connected Car Needs an Open Platform (Part 3)

By Jay Giraud, CEO, Mojio This post is the third in a four-part series, the first and second parts can be viewed at the respective links. Check back next week for our next post! Why an open platform: 8 million use cases The problem with the automaker’s attempts to address the demand for in-car connectivity

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Why Automakers Can’t Deliver the Connected Car Experience Consumers Expect: Expectations vs. Reality (Part 1)

By Jay Giraud, CEO, Mojio This post is the first in a four-part series, check back next week for our next post! Let’s Start by Talking About Expectations We’ve all grown up watching car commercials boasting about everything from more horsepower to higher gas mileage, and a better sound system to deeper discounts. There was certainly a time

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Dealer Engage – Customer Flow Communication

In the automotive industry you want to drive sales without spending all of your budget on marketing. So how can you expand your electronic reach without increasing costs? When you send out personalized messages about promotions, models potential customers are interested in or maintenance reminders you’ll be able to engage your customers and increase sales

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Text Messaging: The New Way to Connect with Automotive Customers

Did you know that while many emails go unopened and unnoticed, the majority of text messages are opened within just five minutes of being received? That means that text messaging, also known as SMS, is a highly effective and immediate way to communicate with your customers. An automated text message solution makes it easy and

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