Tag Archives: Email

The Benefits of Personalization in the Automotive Industry

Communication has changed the world of marketing. As communication technologies grow, as do the expectations of your audience. People today expect personalized communications that are tailored to their interests and preferences. This is especially true in the automotive industry where personalization is incredibly beneficial to you and to your individual clients and leads. Knowing everything

Read More

Are you taking advantage of these automotive marketing opportunities?

Automotive customers expect more from their dealerships now than they did in the past. The main change that is happening is how customers are interacting with their dealerships. There are so many new opportunities for dealers to attract both new and repeat business and grow their customer base. Are you taking advantage of these automotive

Read More

Online Dealership Marketing Tips and Tricks

Online marketing is an important aspect of marketing strategies across all industries. Automotive dealerships are no exception. In fact, online marketing is useful for automotive customers with 46 percent saying that automotive marketing on websites is “very helpful.” Only 29 percent said the same thing about newspaper marketing. In order to improve your dealership marketing

Read More

5 Questions to Help You Decide if You Need Automated Marketing

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and

Read More

What Key Features Should Your Dealership Look for in a Marketing Automation Solution?

Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for your dealership’s communication. You need to seek out solutions with a few specific features. Take advantage of limited

Read More