Making a presentation is why most of us are in the business of selling. We love to talk don’t we? So sometimes we load up on product knowledge, only to deliver it in the form of a data dump, and customers may be overwhelmed. We also tend to focus solely on the vehicle. But there
By Jay Giraud, CEO, Mojio This post is the third in a four-part series, the first and second parts can be viewed at the respective links. Check back next week for our next post! Why an open platform: 8 million use cases The problem with the automaker’s attempts to address the demand for in-car connectivity
By Jay Giraud, CEO, Mojio This post is the second in a four-part series, you can view the first post, where I discuss expectations, reality and the convergence of cars and computers at this link. Check back next week for our next post! What is a Connected Car, Really? For many people, cars are our
Dozens of customers visit your dealership every day, but only a portion of them actually make a purchase. What about those other customers, who were interested enough to come in to the dealership but did not purchase anything? They may still be valuable leads, but the challenge lies in reengaging them and nurturing the lead